Author Archives: Slingshot

Move Your Company Meetings to New Heights

by Jay Love In a few of my previous posts, I described our monthly company gatherings as one of Slingshot SEO’s central communication vehicles. Obviously, it should be since we have everyone gathered to hear about what’s going on in the company. However, many business-related company meetings tend to destroy employees’ thirst for knowledge — […]

2013: How Content Will Be A Driving Factor In Search Rankings

November 27th, 2012 by Steven Shattuck To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is […]

Business Analytics on the Internet

by Aaron Aders Analytics in business is unfortunately something that is not typically a standard process for the average small to medium sized company. Applying analytical segmentation to date can solve business problems and provide answers that directly effect your bottom line. No place is easier to implement analytics in your business processes than on […]

International SEO: Don’t let your website get lost in translation.

by Derek Smith In today’s globalized business environment it’s crucial to develop and refine your international business presence online. Even if you’re an industry leader, you’re likely missing out on significant sales if customers in other countries aren’t finding your website in their searches. International SEO can help you achieve top search rankings outside of […]

A Tale of Two Studies: Google vs. Bing CTR

by Casey Szulc I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.”  Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results.  Bing started out as just an annoying Kimmy Gibbler to […]

5 Tips For Boosting Your ’s Content

by Slingshot Bloggers Buffer You’re doing great!  You started a blog and have been posting on a regular basis with diligence.  But sometimes frequency isn’t enough to have a successful blog that adds value to your website and increases your visibility in searches. Content that is consistently of high quality is essential for your blog […]