October 27th, 2012 by Emily Burgett In April of this year, Google announced their commitment to user accessibility and revealed what changes that commitment would mean for their guidelines. These changes ultimately meant that Google was making a commitment to delivering extremely relevant content to the end user on all devices resulting in a better […]
Author Archives: Slingshot
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October 25th, 2012 by Jackie Newnam Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. Marketers who understand the importance of content marketing, social media and […]
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October 23rd, 2012 by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS The nature of SEO has changed. Only the most unread and dated of marketers have missed the rash of “The Death of SEO” articles circulating every time… oh, every time Google takes […]
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October 23rd, 2012 by Brandon VanHook Whether using an image you found online or a character you created yourself, making a cutout mask for Halloween is totally easy and do-it-yourself-able. All you need is Adobe Illustrator and access to an 8.5 x 11 sheet of white card stock, scissors and a printer. Mask Cutout Tutorial […]
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October 20th, 2012 by Emily Burgett There are many factors to consider when it comes to the structure of your web page in regards to SEO, including the structure of your URL. If you’re new to the SEO game, you may be wondering “What’s the best format to use?” In this week’s Ask An SEO […]
content, inbound-marketing, strategy
Define Customer Personas Today to Understand the Prospects of Tomorrow
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October 18th, 2012 by Dustin Clark My 18-month-old son is an Eric Clapton fan. And possibly a rhythmic baby genius. I discovered this on my way to day care last week, when the toddler began “clucking” along with the song “Signe,” from Clapton’s Unplugged album. This led to me bragging about this moment the rest […]
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October 17th, 2012 by Chad Pollitt The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of […]
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October 15th, 2012 by Emily Burgett Having a well-optimized YouTube channel can be a great asset for your brand. It’s an easy way to interact with your audience visually while entertaining. But can too much of a good thing actually hurt your search engine optimization efforts? This week’s Ask An SEO Expert feature focuses on […]
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October 9th, 2012 by Aaron Aders I recently read the book App Empire and had the opportunity to interview its author Chad Mureta. In the book, Mureta – he himself a successful mobile app developer – seeks to empower individuals to become what he calls an ‘Appreneur.’ In my mind, the book can be distilled down […]
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October 8th, 2012 by Chad Pollitt Today’s technology has made B2B online lead generation and management efficient, scalable and effective. Most online marketing automation software provides a “one-stop-shop” solution for Marketing Departments. So, rather than jumping back and forth between multiple systems and websites, everything is accessible through one interface. This saves time and makes […]