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by Casey Szulc I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.”  Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results.  Bing started out as just an annoying Kimmy Gibbler to...
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by Jesse Laffen Every time there is a toolbar PageRank update, such as the one which occurred earlier this week, people are always coming to us with questions. Many of these could be answered a little better if the SEO community had a decent, reliable model that explains how PageRank works, but unfortunately, we have...
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by Jay Love I hope the title of my post captured your attention. That question recently came to mind following three events in my world as CEO of Slingshot SEO. The first came from an article in one of the numerous newsletters, blogs and journals I read each month. Over the years I have found...
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by Rasheite Radcliff We have heard many times that any press is good press, but let’s be honest with ourselves—bad press does not stimulate the loyalty a brand wants and deserves from its customer or client base. When you think of press releases you think about something timely and newsworthy—a charity event for breast cancer...
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by Steven Shattuck On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at...
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by Slingshot Bloggers Buffer Founded in 2007, Blekko is the newest search engine among powerhouses Google and Bing.  According to TechCrunch, the company’s query relevancy is comparable to Google—making search engine users wonder, “What makes Blekko different than Google?”  The answer: the ability to specialize your search with the use of slashtags, a distinct feature...
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by Rasheite Radcliff Content is King: It seems that phrase, attributed to a Bill Gates article circa 1996, will never expire. It is the most important aspect of the internet these days, and unless you are satisfying your customers with great content you probably aren’t returning good search results. But it goes far beyond writing...
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by Jeremy Dearringer I recently sat on a search summit panel for a Fortune 500 company. Their natural search questions covered ROI, social media and the management process. These were my answers to those panel questions. What does enterprise SEO look like as a management process in the next few years? As digital relevance marketers,...
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by David Tittle What does innovation mean? This was a question posed to us by Aaron Aders, our co-founder and Chief Operation Officer. While many of us innovate without much thought, we aren’t typically tasked with defining what innovation means to us. What does it mean to us as individuals? What does it mean to...
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