by Jody Mugele SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. Often it’s a struggle to even explain it, even when you’re an SEO […]
Category Archives: general-seo
analytics, general-seo, seo-research, seo-roi
Mission ImposSERPble: Establishing Reliable Click-Through-Rates (CTR)
14
Dec
Dec
by Casey Szulc What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)? SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question to answer. Any given SERP changes on a day-to-day basis as domains compete for […]
general-seo, marketing-strategy, social-media
MozCon 2011: a Sleepless Seattle Experience for Top SEOs
02
Dec
Dec
by Matt Hunckler What happens when you bring together 400-500 of the search industry’s elite? We found out during last week’s big Seattle search media conference—MozCon. For starters, we found out that when you pack that many web geeks into one room, it can easily bring even the most enterprise wifi network to its knees. […]
general-seo, innovation, slingshot-seo-introductions
Leadership: From Slingshot SEO to Africa (Part One)
29
Nov
Nov
by Jay Love One of the biggest joys of being a business and community leader is helping new leaders develop. Pride is not a strong enough word to express the feeling one receives watching a former protégée emerge as a new manager, director, VP or even a president within an organization. Over the years, I […]
16
Nov
Nov
by Shari Finnell Let’s just consider this blog Part Two of my last post, “Think Like a Journalist.” Here’s why. Google recently announced an algorithm update that should have you seriously thinking about restructuring your company’s content production strategy. You should be approaching it much in the same an online news team would map out […]
blogging-tips, content, general-seo
Everything You Need to Know About Writing … You Learned in 6th Grade
12
Nov
Nov
by Shari Finnell When it really comes down to it, good writing — the type of stuff people will actually bother to read — is built on a foundation that you probably learned back in grade school. As Sherlock supposedly would put it: “Elementary, my dear Watson. Elementary.” The truth of that hit home to […]
07
Nov
Nov
by Patrick Davis This post is co-written by SEO Account Executives Brian Graham and Patrick Davis. Now that the dust has settled a bit from South by Southwest (SXSW), we wanted to share some thoughts as a first time exhibitor. SXSW proved to be very fruitful for Slingshot SEO, and even though we were accepted […]
12
Aug
Aug
by Jay Love It doesn’t matter whether it’s reality TV, a sporting event or a business, your success is measured by keeping score in some manner. I have always been fascinated by the concept of various metrics and the effect tracking the proper metrics can have on not just winning or losing, but moving forward […]
04
Aug
Aug
by Courtney Logel Is Google giving preference to its own products over competing products? Has an anti-trust issue caused Google’s Page Rank to decrease from 10 to 9? Jim Brown and Jesse Laffen once again create a compelling debate in episode 4 of Search TV- they hit on search industry highlights through rapid-fire, two-minute discussions […]
11
Jul
Jul
by Phil Golobish On June 28, 2011, Google launched a new social network called Google+ (Google Plus). At the time of this writing, it’s been entertaining humanity’s desire to add people to social “circles” for 21 days and has amassed over 10 million users (some estimates put Google+ at over 20 million users). Given that […]