November 27th, 2012 by Steven Shattuck To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is […]
by Kim Greuel Buffer Remember the days of writing bibliographies for research papers on 5×7 index cards in the middle school library? The teachers insisted that references come from credible sources; preferably published. As a youngster, it seemed that MLA or Chicago style of citation was meant to torture me. In the adult world; however, […]
by Aaron Aders Analytics in business is unfortunately something that is not typically a standard process for the average small to medium sized company. Applying analytical segmentation to date can solve business problems and provide answers that directly effect your bottom line. No place is easier to implement analytics in your business processes than on […]
by Derek Smith In today’s globalized business environment it’s crucial to develop and refine your international business presence online. Even if you’re an industry leader, you’re likely missing out on significant sales if customers in other countries aren’t finding your website in their searches. International SEO can help you achieve top search rankings outside of […]
by Guest Blogger Chris Carrel is a Senior Software Engineer at Angie’s List. With over 15 years of experience, he has spent the last two focused on SEO. One of the hardest parts of SEO is knowing what to measure. How do you know if your latest round of changes is working? How do you […]
by Casey Szulc I like to believe that BING is a recursive acronym meaning “Bing Is Not Google.” Since its inception in 2009, Bing has set out to rival Google as a “results engine,” even going so far as being accused of copying Google’s results. Bing started out as just an annoying Kimmy Gibbler to […]
by Jesse Laffen Every time there is a toolbar PageRank update, such as the one which occurred earlier this week, people are always coming to us with questions. Many of these could be answered a little better if the SEO community had a decent, reliable model that explains how PageRank works, but unfortunately, we have […]
by Slingshot Bloggers Buffer You’re doing great! You started a blog and have been posting on a regular basis with diligence. But sometimes frequency isn’t enough to have a successful blog that adds value to your website and increases your visibility in searches. Content that is consistently of high quality is essential for your blog […]
by Jay Love I hope the title of my post captured your attention. That question recently came to mind following three events in my world as CEO of Slingshot SEO. The first came from an article in one of the numerous newsletters, blogs and journals I read each month. Over the years I have found […]
by Rasheite Radcliff We have heard many times that any press is good press, but let’s be honest with ourselves—bad press does not stimulate the loyalty a brand wants and deserves from its customer or client base. When you think of press releases you think about something timely and newsworthy—a charity event for breast cancer […]