by Casey Szulc What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. With $1.028 billion in online spending, Cyber Monday 2010 was the heaviest online spending day in history and the first to surpass the billion-dollar […]
Category Archives: general-seo
blogging-tips, content, general-seo, strategy
6 Easy Steps to Set Up Authorship Through Your Google+ Profile
01
Oct
Oct
October 1st, 2012 by Steven Shattuck If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of […]
27
Sep
Sep
September 27th, 2012 by Kevin Bailey Content marketing is today’s “it” marketing strategy—as it should be. Thanks to some tweaks by Google and the rise of the social web, we believe content marketing is now the most powerful form of Internet marketing that’s ever existed. When done right, it drives unprecedented inbound traffic from search, […]
15
Aug
Aug
August 15th, 2012 by Guest Blogger Building backlinks through guest blogging is nothing new and you can find countless posts online about the ins and the outs of this tactic. The problem that I see with guest blogging is that many online marketers are turning it into something that might be considered no better than […]
content, general-seo, marketing-strategy
5 TOFU Content Marketing Ideas You (Probably) Haven’t Thought of Yet
06
Aug
Aug
August 6th, 2012 by Guest Blogger Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. Great! But have you noticed your content […]
general-seo, on-page-seo, research-and-development, seo-research, strategy
July’s Biggest Changes In SEO
02
Aug
Aug
August 2nd, 2012 by Casey Szulc July brought some interesting changes to the SEO world – as well as some heartburn to the numerous recipients of the webmaster tools link warnings. Here’s a quick rundown of the most notable industry updates from the past month: FIREFOX LAUNCHES VERSION 14; ENCRYPTS GOOGLE SEARCHES OFFICIAL POST, July […]
06
Jul
Jul
July 6th, 2012 by Aaron Aders Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event. The two keynotes of the day were a presentation by Chris Tolles, […]
02
Jul
Jul
July 2nd, 2012 by Chad Pollitt Believe it or not, content marketing has been around since 1895, according to Joe Pulizzi, founder of the Content Marketing Institute. John Deere launched a magazine called The Furrow with the intent of educating farmers on the technology changes occurring at the turn of the century. This publication still […]
15
Jun
Jun
June 15th, 2012 by Thomas Doane-Swanson When I graduated from college with an English degree (without a teaching certificate) at the beginning of the recession, I surveyed my known job-prospects, juxtaposed these against my debt-to-income ratio, and came to the devastating conclusion that I would have to work as a bartender for the rest of […]
general-seo, infographic, marketing-strategy
How to create an Enterprise Marketing Budget [Infographic]
07
May
May
by Tiffany Callaway When running your business, a comprehensive plan that takes into account all aspects of your operations is essential in keeping you ahead of the competition. A carefully executed marketing strategy is critical to that success. From analyzing the effectiveness of your current marketing plans to mapping out how to maximize your expenditures […]